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:: 2007 Dec. 19 Holiday Donation Feb. 06 iParenting Award :: 2006 Nov. 14 Top Toy Award Nov. 06 Amazon Fulfillment Nov. 02 Amazon Partnership Aug. 06 Fairies in News Feb.05: Moving into gifts... Feb.04: Price adjustment Feb.04: Russian Legend Feb.03: Triggering Imagination Jan.12: Dolls Take Beating :: 2005 Sept.05: TD Monthly article Sept.01: "Cool Company" Aug.03: Toy Safety |
FOR IMMEDIATE RELEASE Date: Feb. 04, 2006 Press Contact: Charles Erdman, Dervish Toys Phone: (800) 575.9564 Email: press@dervishtoys.com
It’s not often that toys are born from legend, but The Legends of the Faery Folk (R) have a remarkable story to tell that’s three generations in the making. As a nine year-old in 1917, Prince Vasili Romanov (grandson of Tsar Alexander the Third and nephew of Tsar Nicholas the Second) was one of the few of the royal Russian family that escaped the bloody Bolshevik Revolution. He enchanted his granddaughter Tatiana with magical stories of the Domovoi (Russian household Faeries) during his later years living in San Francisco, CA. Tatiana, now a mother of two, fulfills a lifelong dream with The Faery Folk (R), a line of realistic fairy dolls that premier in the gift market at this year’s San Francisco Gift Fair. “I hope to inspire a generation of children in the same way my grandfather inspired me,” says Tatiana Romanov, who is also a mother of two. “Creative inspiration is at the heart of our product and touched every element of our design process.” Tatiana took nearly six years and great care to develop the line of fairy toys. Each collectible fairy doll comes with a craft project that parents can create with their child, and the official Web site (www.theFaeryFolk.com) lets parents and children engage in the characters’ interwoven histories and learn more about the magical stories and forests of the Faery Folk world. “As a parent with young children, I wanted not just to introduce a wholesome, imaginative toy for five- to ten-year olds, but to communicate a positive environmental message that children can feel inspired to act upon,” says Romanov. “The faery world, like our planet, is an endangered place. But each of us—including each child—is empowered to make a difference to improve our world. That’s the message of The Faery Folk (R)- save the forest and you save a faery!” Faery stories derive from every culture and from every corner of the globe, and they live in a world without borders. In this parallel world, where things are seemingly small, there exist infinite possibilities for big adventures. “Children deserve the opportunity to let their imaginations lift off and soar,” says Romanov, “and the magical lure of The Faery Folk (R) encourages children to interact with nature in their own backyards. They are small beings that, like children, have immense power from a small place.” Faery Folk dolls (R) are exciting to children because they are visually unique, mysterious, and beautiful. They are not scaled-down, caricatured versions of adult figures like other fairy toys on the market, but unique individuals that children can naturally relate to. “Every child believes that magic, in some form, exists in the world,” says Charles Erdman, co-founder of Dervish Media and Toys. “Just as the Harry Potter series brought magic back to story, we hope The Faery Folk will bring magic back to play.” Inspired by countless faery and folk tales from around the world, The Legends of The Faery Folk (R) line launches this May with six visually unique dolls that span a range of cultures. Each doll comes with a booklet that tells its personal story, and contains a craft project that child and parent can create together. The Faery Folk stories are updated on their website (www.TheFaeryFolk.com), so parents can easily download, print, and read them to their children. For more information on the company, please visit www.dervishtoys.com. The official product Web site, which will have regularly updated faery stories for parents and children to read together, is www.theFaeryFolk.com. ABOUT DERVISH TOYS Dervish Toys is the sales and marketing arm of Dervish Media, exclusively for toy brands. It is responsible for marketing the toy products developed and produced by Dervish Media. Dervish Toys is proud to present their first product- the Faery Folk(R) collectible dolls and storybooks. The first element of The Legends of the Faery Folk(R) property is a dream come true for co-founder Tatiana Romanov, whose grandfather was a Russian prince expelled during the Bolshevik revolution. His wondrous tales of Russian faeries inspired her to create a line of faery dolls to spark the imaginations of children worldwide. Dervish's first product line, The Faery Folk (R) collectible dolls & story books were introduced to the gift market at the San Francisco Gift Fair in early 2006. A line of six distinctive, highly crafted collectible dolls with unique costumes and story books, the Faery Folk (R) also have a dedicated Web site (www.theFaeryFolk.com) with corresponding personal histories. Dervish will follow its initial wave of wholesale doll sales with a book, a line of officially licensed apparel, and a video series. CONTACT & PURCHASING INFORMATION Retailer Contact: Dervish Toys Phone: (800) 575-9564 Email: press@dervishtoys.com, sales@faerymarket.com Product Wholesale Price: $ 13.00 Online Ordering: www.faerymarket.biz Consumer Site: www.TheFaeryFolk.com |
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© 2005 Dervish Media, Inc. legal@dervishtoys.com
