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:: 2007 Dec. 19 Holiday Donation Feb. 06 iParenting Award :: 2006 Nov. 14 Top Toy Award Nov. 06 Amazon Fulfillment Nov. 02 Amazon Partnership Aug. 06 Fairies in News Feb.05: Moving into gifts... Feb.04: Price adjustment Feb.04: Russian Legend Feb.03: Triggering Imagination Jan.12: Dolls Take Beating :: 2005 Sept.05: TD Monthly article Sept.01: "Cool Company" Aug.03: Toy Safety |
FOR IMMEDIATE RELEASE Date: November 02, 2006 Press Contact: Charles Erdman, Dervish Toys Phone: (800) 575.9564 Email: press@dervishtoys.com
After a year of talks, Dervish Toys launched its flagship product- the Faery Folk® collectible dolls and story booklets- on Amazon.com. This relationship was made possible by the creation of Amazon.com's newest business solutions service- "Fulfillment by Amazon." "Fulfillment by Amazon" or "FBA" gives small and medium-sized businesses access to Amazon's order fulfillment, customer service, customer shipping offers, and underlying website technology to improve the experience they offer their customers. Dervish Toys agreed to work with "Fulfillment by Amazon" as a "beta client" to test the new service for the toy category. This required an integration between several internal departments and services at Amazon.com, including storage, inventory control, pick & pack, shipping and customer service. "We are excited about the possibilities of Fulfillment by Amazon for our children's product line 'The Faery Folk dolls.' For small manufacturers of unique products like us, one of the greatest challenges is getting the product to the consumer in a cost-effective manner," said Charles Erdman, co-founder and president of Dervish Media and Dervish Toys. "The overhead costs of pick-and-pack for one-off orders drains time and resources away from the important tasks of marketing and business development. Fulfillment by Amazon alleviates this issue by acting as the small business owner's fulfillment house at an acceptable price point." "With a rapidly growing brand and product line, execution is critical for our business, which is why we're so optimistic about the impact Fulfillment by Amazon can have on our business." Although, the system is still being fine-tuned, it has now launched and is driving sales of the Faery Folk collectible dolls for this '06 holiday season. ABOUT DERVISH TOYS Dervish Toys is the sales and marketing arm of Dervish Media, exclusively for toy brands. It is responsible for marketing the toy products developed and produced by Dervish Media. Dervish Toys is proud to present their first product- the Faery Folk(R) collectible dolls and storybooks. The first element of The Legends of the Faery Folk(R) property is a dream come true for co-founder Tatiana Romanov, whose grandfather was a Russian prince expelled during the Bolshevik revolution. His wondrous tales of Russian faeries inspired her to create a line of faery dolls to spark the imaginations of children worldwide. A line of six distinctive, highly crafted collectible dolls with unique costumes and story books, the Faery Folk (R) also have a dedicated Web site (www.theFaeryFolk.com) with corresponding personal histories. Dervish will follow its initial wave of wholesale doll sales with a book, a line of officially licensed apparel, and a video series. CONTACT & PURCHASING INFORMATION Retailer Contact: Dervish Toys Phone: (800) 575-9564 Email: press@dervishtoys.com, sales@faerymarket.com Wholesale Online Ordering: www.faerymarket.biz Retail Online Ordering: www.amazon.com - faery folk |
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© 2005 Dervish Media, Inc. legal@dervishtoys.com
