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:: 2007
Dec. 19 Holiday Donation
Feb. 06 iParenting Award

:: 2006
Nov. 14 Top Toy Award
Nov. 06 Amazon Fulfillment
Nov. 02 Amazon Partnership
Aug. 06 Fairies in News
Feb.05: Moving into gifts...
Feb.04: Price adjustment
Feb.04: Russian Legend
Feb.03: Triggering Imagination
Jan.12: Dolls Take Beating

:: 2005
Sept.05: TD Monthly article
Sept.01: "Cool Company"
Aug.03: Toy Safety


FOR IMMEDIATE RELEASE
Date: February 6, 2007
Press Contact: Charles Erdman, Dervish Toys
Phone: (800) 575.9564
Email: press@dervishtoys.com

The Faery Folk® Collectible Dolls win an iParenting Media Award!
Award confirms children's love of faeries & fairy lore


Coming close on the heels of the Creative Child, Top Toy of the Year Award, the Faery Folk collectible dolls & booklets are now honored with an iParenting Media Award for excellence in the category of "toys & games."

Dervish Toys is pleased to find that the industry continues to honor the Faery Folk. Being a celebrated winner of an iParenting Media Award confirms our goal of creating an educational product which stimulates a child's imagination and interest in the outdoor world.

Winning a distinguished iParenting Media Award for 2007 acknowledges our beliefs and secures recognition from the larger world. iParenting Media Award Program provides a credible and objective method of determining the best products and recognizes those products with their iParenting Media Award. They are the only consumer awards program that has achieved an ISO 9001:2000 certification. Their reviewers are a diverse set of parents, experts, licensed childcare centers and schools nationwide.

Our award status was determined by the results of surveys that were answered by three independent, external evaluation sites. Many questions were asked of reviewers including the following - "What are the postive characteristics of this product?" Their responses included:

"My daughter loves this doll! She has slept with it every night since we received it! It is well constructed and very pretty. Real thought was given to how Blossom's character should be developed- and it shows!"

"The recommended age for the product in our system is 7-10 years-- but I also let some 4, 5, and 6 year olds play with it and they all really enjoyed these dolls. They played alone with it and together and enjoyed being read to. The younger children (4-7) enjoyed the craft project [included in each booklet] with some help."

Responding to the question- "Does your child want to read further to learn more about the Royal Society?" - reviewers stated:

"My daughter finds the Royal Society an interesting club to join. She's fascinated by the history of the society and, as she wants to be a vet when she grows up, she's in tune with how to make a faery friend."

"This was an interesting collection-- it is targeted to 7-10 year olds. The older children in the range were not always interested in reading further to learn more about the Royal Society. However, the ones in the middle [8-9 years] hung onto every word. The younger children just wanted to hear more about the characters."

ABOUT iPARENTING MEDIA

iParenting Media is the premier source and authority on pregnancy and parenting information, interaction, resources and products in multiple forms of media: Internet, print and radio. By utilizing a diverse set of high-quality assets to create and deliver the most credible, timely and interactive content, iParenting Media is known as the resource for women and parents.

iParenting Media has been recognized as the best Web site network for women and parents, with the most comprehensive content from preconception through the teenage years. Highly regarded media companies such as Newsweek, U.S. News & World Report and The London Times ranked iParenting sites "Best of the Web." iParenting Media has been chosen as a strategic partner to produce parenting content for many fortune 50 companies.

iParenting Media Award Program provides a credible and objective method of determining the best products and recognizes those products with their iParenting Media Award. They are the only consumer awards program that has achieved an ISO 9001:2000 certification. Their reviewers are a diverse set of parents, experts, licensed childcare centers and schools nationwide. They are dedicated to informing, inspiring and uniting the parenting community they serve via their multiple media platforms of the Internet, syndicated newspaper column, radio show and video.

http://www.iparentingmedia.com
http://www.iparentingmediaawards.com

ABOUT DERVISH TOYS

Dervish Toys is the sales and marketing arm of Dervish Media, exclusively for toy brands. It is responsible for marketing the toy products developed and produced by Dervish Media. Dervish Toys is proud to present their first product- the Faery Folk(R) collectible dolls and storybooks.

The first element of The Legends of the Faery Folk(R) property is a dream come true for co-founder Tatiana Romanov, whose grandfather was a Russian prince expelled during the Bolshevik revolution. His wondrous tales of Russian faeries inspired her to create a line of faery dolls to spark the imaginations of children worldwide.

A line of six distinctive, highly crafted collectible dolls with unique costumes and story books, the Faery Folk (R) also have a dedicated Web site (www.theFaeryFolk.com) with corresponding personal histories. Dervish will follow its initial wave of wholesale doll sales with a book, a line of officially licensed apparel, and a video series.

CONTACT & PURCHASING INFORMATION

Retailer Contact: Dervish Toys
Phone: (800) 575-9564
Email: press@dervishtoys.com
Wholesale Online Ordering: www.faerymarket.biz
Retail Online Ordering: www.amazon.com - faery folk